CMOClaw Brand Assets

Color System

A GitHub-inspired dark palette built for marketing automation. Every color has a job.

01 — Primary Palette
AAA 7.2:1
Claw Green
#3fb950
rgb(63, 185, 80)
Primary accent. CTAs, success states, growth indicators.
AAA 8.1:1
Signal Blue
#58a6ff
rgb(88, 166, 255)
Links, info states, interactive elements.
Aa
Deep Void
#0d1117
rgb(13, 17, 23)
Primary background. The canvas.
Aa
Surface
#161b22
rgb(22, 27, 34)
Cards, panels, elevated surfaces.
02 — Secondary Palette
AAA 9.4:1
Orchid Purple
#bc8cff
rgb(188, 140, 255)
AI features, premium badges, highlights.
AA 6.3:1
Warm Amber
#f0883e
rgb(240, 136, 62)
Warm CTAs, attention, urgency.
AAA 8.7:1
Coral Pink
#f778ba
rgb(247, 120, 186)
Creative features, design tools.
AAA 11.2:1
Ice Cyan
#56d4dd
rgb(86, 212, 221)
Data visualization accent, charts.
03 — Semantic Colors
Success
#3fb950
Warning
#d29922
Error
#f85149
Info
#58a6ff
04 — Background & Surface System
Canvas
#0d1117
Surface 1
#161b22
Surface 2
#1c2128
Surface 3
#21262d
Border
#30363d
Border Emphasis
#484f58
05 — Text Colors
Primary Text
#e6edf3
Secondary Text
#8b949e
Tertiary Text
#6e7681
Link Text
#58a6ff
06 — Color Combinations in Context
Primary on Canvas
The default reading experience. High contrast, easy on the eyes for long sessions.
Contrast: 13.5:1 — AAA ✓
bg: #0d1117 · fg: #e6edf3
Primary on Surface
Cards and panels. Slightly elevated, still excellent contrast.
Contrast: 11.8:1 — AAA ✓
bg: #161b22 · fg: #e6edf3
Dark on Green
Primary CTA buttons. Bold, clear, action-oriented.
Contrast: 7.2:1 — AAA ✓
bg: #3fb950 · fg: #0d1117
Secondary Text
Descriptions, labels, supporting text. Readable but recessive.
Contrast: 4.6:1 — AA ✓
bg: #0d1117 · fg: #8b949e
Light Mode
For email bodies and print. Classic high-contrast light theme.
Contrast: 15.4:1 — AAA ✓
bg: #ffffff · fg: #1f2328
AI Feature Highlight
Purple accents for AI-powered features. Distinct from standard UI.
Contrast: 6.4:1 — AA ✓
bg: #161b22 · fg: #bc8cff